Dazzle the competition with this whitening shampoo. Bright White does exactly what you’d expect, enhancing white tones on any coat to leave them wonderfully bright while removing stains and odours. Make your white pooches the brightest of the bunch with this colour-enhancing shampoo. This shampoo does not contain any bleach or nasty chemicals that will harm the coat. Bright white doesn’t just enhance the coat, it also cleans deeply and gently, removing stains and odours for the ultimate shine. The natural coconut oil helps provide moisture to the coat and skin to give a show-quality finish.